BigXthaPlug: Biography, Career, and Rise to Hip-Hop Stardom

In just a few short years, BigXthaPlug has become one of the most distinctive voices in hip-hop. With his deep, booming delivery and authentic storytelling, he has carved out a lane that feels both fresh and timeless. His journey from the streets of Dallas to the Billboard charts is a story of resilience, talent, and an unshakable determination to provide for his family.

What sets BigXthaPlug apart is his ability to blend soulful production with chopped-and-screwed flows that pay homage to his Texas roots. His music resonates with a wide audience, from hip-hop purists to country fans like Post Malone and Luke Combs. This biography explores the life and career of BigXthaPlug, from his challenging childhood to his rise as one of the most exciting new names in rap.

Quick Bio Table

Category	Details
Full Name	Xavier Landum
Known For	Deep-voiced rapper with hits like “Texas” and “Mmhmm”
Profession	Rapper, Songwriter, Record Producer
Nationality	American
Birthplace	Dallas, Texas, USA (Pleasant Grove neighborhood)
Date of Birth	May 12, 1998
Age	27 (as of 2026)
Ethnicity	African-American
Height	Approximately 6 feet 7 inches (200 cm)
Marital Status	Not publicly confirmed
Children	2 (son Amar and daughter Leilani)
Education	Ferris High School (2016); Crown College (expelled)
Net Worth	Estimated $1 million – $2 million

Who Is BigXthaPlug?

BigXthaPlug is an American rapper, songwriter, and record producer from Dallas, Texas. Born Xavier Landum, he adopted the stage name BigXthaPlug and first rose to prominence with songs including “Texas” and “Mmhmm.” He is signed to UnitedMasters, the independent distribution company founded by Steve Stoute .

His music is characterized by a deep, bellowing voice, soulful production, and a percussive flow that draws comparisons to The Notorious B.I.G. BigXthaPlug’s lyrics often explore themes of struggle, resilience, fatherhood, and the realities of street life. He has been described as a booming new voice who is becoming the country’s “favorite rapper.”

Early Life and Childhood

Xavier Landum was born on May 12, 1998, in Dallas, Texas, and grew up in a challenging environment. He spent his early years in the Pleasant Grove neighborhood, a southeast Dallas suburb. His childhood was marked by extremes. At age four or five, he witnessed his mother, whom he describes as a “gangsta,” shoot at a would-be thief during an attempted robbery.

Landum struggled in school from a young age, frequently skipping classes and getting into fights. By age nine, he moved to Commerce, Texas, to live with his father. Football became an outlet for his aggression, and his skills on the field eventually earned him attention from Division 1 scouts.

Age and Birthday

BigXthaPlug was born on May 12, 1998. As of 2026, he is 27 years old. His zodiac sign is Taurus. Some earlier reports listed his age as 26 in early 2025, consistent with the May 1998 birthdate.

Parents and Family Background

BigXthaPlug was raised by parents who were both involved in street life. He describes his mother as his best friend, while his father took on the role of disciplinarian. His father was also an avid Dallas Cowboys fan who pushed BigX to play football, which he excelled at from a young age.

Both parents introduced him to a wide variety of music, from the Isley Brothers and UGK to Drake and Lil Wayne, influencing his eclectic taste.

Education

BigXthaPlug attended Ferris High School in Ferris, Texas, graduating in 2016. During his senior year, he lived with his mother, then his grandmother, and eventually by himself when his grandmother moved out.

After high school, he enrolled at Crown College, a Division III junior college in Laketown Township, Minnesota, with hopes of playing football. However, he began selling marijuana to students, which led to police discovering drugs in his dormitory room. He was given a ticket and expelled from the school, ending his collegiate football ambitions.

Career Journey

Early Struggles and Incarceration

Unable to find stable employment after his expulsion, Landum turned to robbing drug dealers. He was arrested right before his 18th birthday on a warrant for aggravated robbery. He later spent time in jail for burglary and aggravated robbery. It was during this incarceration that he developed his rap skills, channeling his rage and disappointment into lyrics.

Breakthrough

In 2020, BigXthaPlug began releasing music. His career gained significant momentum in 2023 with the release of his debut album, which was named after his son. The single “Texas” went viral on TikTok, introducing his sound to a massive audience.

He signed with UnitedMasters, which he still calls the “best thing I could’ve done.” His first manager, an uncle who essentially ran off after BigX paid him $20,000 upfront, steered him toward maintaining his independence with the distributor.

Rise to Fame

In December 2023, “Mmhmm” reached No. 63 on the Billboard Hot 100, marking his first entry on the chart. In October 2024, he released his second studio album, Take Care, which debuted at No. 8 on the Billboard 200.

In 2025, BigXthaPlug released his third studio album, I Hope You’re Happy, which featured a collaboration with country artist Bailey Zimmerman titled “All the Way.” The song became his first top-5 hit on the Billboard Hot 100. He also received the Innovator Award at Billboard’s Country Power Players 2025.

Entrepreneurship

In 2023, BigXthaPlug launched his own record label, 600 Entertainment, signing rappers Ro$ama and Yung Hood. The name “600” comes from the 600 block of Meadow Ridge Street in Ferris, where he befriended local kids who became like family to him. In 2026, the label released the mixtape 6WA as its first showcase.

Major Achievements

Billboard Hot 100 Entry: “Mmhmm” reached No. 63 in December 2023.
Top 10 Album: Take Care debuted at No. 8 on the Billboard 200 in October 2024.
Top 5 Hit: “All the Way” with Bailey Zimmerman became his first top-5 hit on the Billboard Hot 100.
Platinum Certification: BigXthaPlug is a platinum-selling rapper.
Innovator Award: Received the Innovator Award at Billboard’s Country Power Players 2025.
Coachella Performance: Performed at the Coachella Valley Music and Arts Festival.
Label Founder: Launched 600 Entertainment in 2023.

Marriage and Relationships

There is no publicly verified information available about BigXthaPlug’s marital status. He has not publicly confirmed a marriage or long-term partnership. His focus, as expressed in interviews, remains on his children and his music career.

Children

BigXthaPlug is a father of two children: a son named Amar and a daughter named Leilani.

Amar: His son Amar was diagnosed with autism at age four. BigXthaPlug has been open about his journey as a parent of a child with autism, teaming up with the Autism Society of America for a PSA during Autism Acceptance Month. He describes his son’s autism as something that “opened my eyes to a whole new world.” Amar’s diagnosis has given BigXthaPlug a newfound “purpose.”

Leilani: He also has a toddler daughter named Leilani.

BigXthaPlug has said that his children are the primary motivation for his music career. He has stated, “My kids are what drive me. That’s the reason when I’m tired and I get up every day when I don’t want to get up; they’re the reason”.

Personal Life

BigXthaPlug leads a life centered around his family and his music. He resides in Texas, where he continues to work on new projects and raise his children. He has been open about the challenges he faced growing up and the legal troubles that shaped his early adulthood.

His personal life has also included legal issues. In August 2025, he was arrested in Dallas for marijuana possession and unlawful possession of a firearm, just hours after releasing his album I Hope You’re Happy. He was released later that day on a $5,000 bond. He has spoken about the arrest, suggesting he was targeted.

Height and Physical Appearance

BigXthaPlug is reported to be approximately 6 feet 7 inches tall (about 200 cm). He has a large, imposing frame that matches his deep, booming voice. His physical presence is as commanding as his musical delivery.

Lifestyle

BigXthaPlug’s lifestyle reflects his dual identity as a successful rapper and a devoted father. He has described rap as a “job” and a way to provide for his kids. He often travels for performances and promotional work but prioritizes returning home to his children.

He has also expressed a commitment to helping his peers and giving back to his community. His lifestyle is one of hard work, family devotion, and a determination to stay grounded despite his rising fame.

Net Worth and Income Sources

Estimates of BigXthaPlug’s net worth vary. Some sources estimate it at around $1.7 million, while others suggest it falls between $1 million and $2 million. One source lists it as high as $5 million, though this is less consistent with other reports.

His income comes from multiple sources: music sales and streaming, live performances, merchandise, and his record label 600 Entertainment.

Social Media Presence

BigXthaPlug is active on social media platforms, where he engages with his fans and promotes his music.

Instagram: @bigxthaplug
TikTok: @bigxthaplug
YouTube: BigXthaPlug

He uses these platforms to share updates about his music, his family, and his life. His social media presence has played a significant role in his rise, particularly the viral success of “Texas” on TikTok.

Interesting Facts

Real Name: His real name is Xavier Landum.
NFL Dreams: He had dreams of playing in the NFL and compares his career journey to that of quarterback Cam Newton.
Incarceration: He began rapping while in jail, where he wrote his early lyrics.
Label Name: His label 600 Entertainment is named after the 600 block in Ferris, Texas, where he found a sense of family.
Autism Advocacy: He is an advocate for autism awareness, inspired by his son Amar’s diagnosis.
Country Crossover: He has collaborated with country artists like Bailey Zimmerman and attracted fans like Luke Combs.
First Mic: His first time in front of a microphone was at his father’s trap house.

Current Life and Recent Updates

As of 2026, BigXthaPlug continues to rise in the music industry. He released his third studio album, I Hope You’re Happy, in August 2025. The album featured collaborations with country artists and showcased his versatility.

In February 2026, his label 600 Entertainment released the mixtape 6WA, featuring artists Ro$ama, Yung Hood, Murdagang PB, KevanGotBandz, and KaineMusic. He continues to perform at major festivals and venues across the country.

Despite his success, BigXthaPlug remains focused on his family. He has said that his children are the reason he gets up every day.

Public Image and Legacy

BigXthaPlug has cultivated a public image as an authentic, no-nonsense artist who speaks from real experience. His deep voice and commanding presence make him instantly recognizable. He is respected for his storytelling ability and his willingness to address difficult topics, including his past legal troubles and his son’s autism.

His legacy is still being written, but he has already made a significant impact on hip-hop. He represents a new generation of Texas rappers who are bringing soulful, substance-driven music back to the mainstream. As he put it, “A lot of the older people who love music, that’s what they grew up on, actual substance. Here’s this young dude that sounds old, but he’s on these young-old beats.

Why People Search for BigXthaPlug

Public interest in BigXthaPlug stems from several factors:

His unique voice: His deep, booming delivery sets him apart from other rappers.
His viral hits: Songs like “Texas” and “Mmhmm” have generated massive search interest.
His personal story: His journey from incarceration to chart success is compelling.
His family: His openness about his son’s autism has resonated with many.
His legal troubles: His arrests have generated media coverage and search queries.

Common Misconceptions

Misconception: BigXthaPlug is a country artist.

While he has collaborated with country artists and attracted country fans, he is a rapper at his core.

Misconception: His real name is BigXthaPlug.

His real name is Xavier Landum. “BigXthaPlug” is his stage name.

Misconception: He has only one child.

He has two children: a son named Amar and a daughter named Leilani.

Misconception: He was always a rapper.

He initially dreamed of playing in the NFL and only began rapping while incarcerated.

Privacy and Public Information

BigXthaPlug has been relatively open about many aspects of his life, including his childhood, his legal troubles, and his family. However, he has kept some details private, such as his marital status and the identity of his children’s mother.

The information presented in this biography comes from verified sources, including Wikipedia, Billboard, Rolling Stone, and People magazine. Where information is uncertain, that has been clearly noted.

Final Thoughts

BigXthaPlug’s journey from the streets of Dallas to the Billboard charts is a testament to talent, resilience, and the power of second chances. He turned incarceration into an opportunity to develop his craft, and he turned fatherhood into motivation to succeed.

His music speaks to real experiences, struggle, survival, and the determination to provide for family. In an era of mumble rap, BigXthaPlug offers substance. He sounds old but feels fresh, blending Texas traditions with a modern sensibility.

As he continues to rise, one thing is clear: BigXthaPlug is not just a rapper. He is a father, an advocate, and a voice for those who have faced similar struggles. His story is far from over, and the best may be yet to come.

Frequently Asked Questions

Who is BigXthaPlug?

BigXthaPlug is an American rapper, songwriter, and record producer from Dallas, Texas. Born Xavier Landum on May 12, 1998, he is known for his deep voice and hits like “Texas” and “Mmhmm.”

What is BigXthaPlug’s real name?

BigXthaPlug’s real name is Xavier Landum.

How old is BigXthaPlug?

BigXthaPlug was born on May 12, 1998, making him 27 years old as of 2026.

What is BigXthaPlug’s net worth?

BigXthaPlug’s net worth is estimated to be between $1 million and $2 million. Some sources estimate it at around $1.7 million.

Does BigXthaPlug have children?

Yes, BigXthaPlug has two children: a son named Amar and a daughter named Leilani.

What is BigXthaPlug’s son’s name?

BigXthaPlug’s son is named Amar. He was diagnosed with autism at age four.

What label is BigXthaPlug signed to?

BigXthaPlug is signed to UnitedMasters. He also founded his own label, 600 Entertainment, in 2023.

What are BigXthaPlug’s most popular songs?

His most popular songs include “Texas,” “Mmhmm,” and “All the Way” with Bailey Zimmerman.

Was BigXthaPlug arrested?

Yes, BigXthaPlug has been arrested multiple times, including in August 2025 for marijuana and weapon possession.

Where is BigXthaPlug from?

BigXthaPlug is from Dallas, Texas. He grew up in the Pleasant Grove neighborhood.